Process

We take each client through our proven process:

Clarify

Biz Oxygen wants to have a deep understanding of your needs and the consumers needs. Your goals and expectations will define the path as we move forward.

Brand

The design method is to emphasize on the priorities set early on. Differentiating you from competitors is key at this level.

Reach

Clearly designating the marketing mix will provide for an integrated campaign online and offline. Biz Oxygen uses valuable resources in the industry spanning over, but not limited to, online and email marketing, social network optimization, and other forms of media.

In the past outbound marketing was all that existed, like inside sales, telemarketing, tradeshows, seminars, print advertising, direct mail/email. The traditional sales funnel represents when sales is in control.

But emerging technologies have allowed the customer’s to have more control. The way people shop and make buying decisions has changed drastically, people are in much more control of what information they receive and how. Information about different vendors, products, and industries are much more available by the Internet without your company ever even directing them to it. By the time, a potential customer actually contacts you they are typically much farther along in the sales process, more knowledgeable of you, which in turn puts them in more control. Inbound Marketing methods could include things such as:

• Search Engine Marketing (SEO)
• Pay per click (PPC) advertising
• Blogging
• Buzz marketing
• Campaign driven landing pages
• Conversion platforms
• Analytics