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At Biz Oxygen we understand the science of direct mail and have the experience. We know what works and just as importantly - what does not. To create and produce an influential direct mail campaign it is important to understand the value of a well-crafted headline, the use of effective subheads, persuasive copy, compelling graphics, a call to action and the almighty offer. Direct mail is about creating a response and to create a response you need to offer something. A good offer gives the recipient a reason to respond, and then goes on to tell them clearly what the next step should be. A direct mail campaign with no response-generating offer will do just that – create no response. The key to having a good response is to have a great “relevant” offer, and the offer should promise emotional and physical benefits, the more personal the better. We have seen response increase by as much as 50% just by changing the offer. In addition it is important to limit the time of the offer, if you give your audience “forever” to respond to your offer they just might take you up on that and never respond. Other important factors to consider when formulating a direct mail campaign is timing, is your product or service seasonal? At Biz Oxygen we understand how to create an effective direct mail campaign. Just as importantly we know the difference between a promotion that generates short-term sales spikes and branding, which produces long-term sales advantages and how the two work most effectively together At Biz Oxygen we also provide other print related services such as:
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Direct mail is still the most highly targeted method of delivering your message to the right person at the right time. But, direct mail is far more than ink on paper with a postage stamp – it is a science.