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5125 Preston Avenue
Houston, Texas 77505
281.487.6767 | 281.487.5566 fax

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Display Advertising

Brand Development >> Web Development >> Social Media Development >>
E-Newsletter Campaign >> Online Marketing Strategy >> Print Materials

Search Engine Optimization >> Search Engine Marketing >>
Display Advertising >> Tracking

An online Display campaign, also called banner ads, offer a creative, animated presentation of your marketing message. Unlike traditional display media, online display is purchased based on audience by using advanced targeting and optimization techniques. We’re more concerned with targeting your message to potential local consumers where they will be the most receptive and more likely to interact with it: the most popular national news, entertainment and lifestyle sites. While there are consumers that may not need your product or service today, the display media ensures your brand will be the one they remember when they’re ready.

The display media works in tandem with the Pay-per-click campaign by showing your ad to customers who have previously searched for your business online – Remarketing.

You’ve got options. Depending on your branding goals and objectives, our Internet consultant can show you multiple display packages: online display advertising bundles with various sites and categories. Whether you want to have maximum awareness with your dollars, placement on the Web’s top sites that fit your target, or to specifically target consumers who are the closest to considering a purchase our consultant can steer you in the right direction.

Cost-Effective

By reaching a specific audience and purchasing through an ad exchange and other online resources, we can achieve ad costs that run about 80% less than other online display providers.

Targeted

Your ideal customers are located with sophisticated techniques like:

• Remarketing – by targeting interested consumers who have visited your site in the past in order to guide them closer towards making a purchase.
• Engagement-based optimization – to make your campaign more powerful for less spend, we steer ad dollars towards the sites that are most cost-effective in bringing people to your business.
• Geographic targeting – to make sure you’re always reaching the right local consumers.
• Contextual targeting – by selecting sites regarding topics that relate directly to your type of business.
• Demographic targeting – to make sure your ad gets delivered to the right target consumer based on their demographics (like age, income and gender).
• Premium site placement – for maximum visibility, we get you on national sites that feature bigger and better traffic – but only show your ad to local visitors of those sites.

Trackable

We measure impressions, remarketing impressions, cost-per-impression, and click-through-rate. We can also see which websites have generated the most traffic and where the visitor is located within the state.

Click on the image to download your copy of the Sample Display Report.

Smart design and maximum online awareness. If you would like to learn more about web marketing campaigns and what they will do to increase your Web Influence, email us at info@bizoxygen.com or call Leah Howard at 281-487-6767.