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5125 Preston Avenue
Houston, Texas 77505
281.487.6767 | 281.487.5566 fax

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Brand Development

Brand Development >> Web Development >> Social Media Development >>
E-Newsletter Campaign >> Online Marketing Strategy >> Print Materials

We focus on the big picture - Your Brand - and the little pictures - your advertising design. After all, a brand is more than just a logo or a letterhead. In the minds of consumers, it says everything about you. It's the voice and personality that represents your entire organization.

Biz oxygen will convey your brand in a distinctive, memorable and consistent way. From your business cards to your Web site, a strong brand presence is essential in today's competitive business environment. Without question, your brand is one of your most important assets when it comes to influencing your audience - and it requires serious creative development. The brand process is a creative process and includes:

Brand Personality: a set of human characteristics associated with your brand.
“The brand personality enriches the understanding of those guiding the communication efforts. The brand personality gives richness and texture to those who must implement the identity-building effort.”

The important aspect of a brand personality is that it differentiates you from competitors. Consider the personalities of Harley Davidson, Nike, Hallmark and Tiffany. In each case the brand personality is unique within its class.

Brand Promise: What are the benefits that the brand promises?
Value Proposition, is a statement of the functional and emotional benefits delivered by the brand that provides value to the target customer. The benefit is the payoff for the customer. The effective value proposition should lead to a loyal brand-customer relationship. Biz Oxygen can establish a clear description of a specific target market and need. At Biz oxygen we evaluate which benefits are most motivational...what functional benefits are relevant and motivate? What emotional benefits motivate?

Example: Nike
Functional Benefits: High-technology shoe that will improve performance and provide comfort.
Emotional Benefits: The exhilaration of athletic performance excellence; feeling engaged, active and healthy.

Brand Position: How will we say it?
The brand position is the place you desire to occupy in your target markets mind, it must be authentic to your core identity, resonate with, be meaningful to and have value to your target market. Brand position is the part of the Brand Identity that is to be actively communicated to the target audience and that demonstrates an advantage over competing brands.

The brand expression or "tagline" is the way you want customers to think and feel about your organization and its product or service relative to competitors. It is specific position in your customer’s mind that you want to own. 

Example: Nike - "Just do it"